Sunny Lu, the CEO of VeChain, established the blockchain company in 2015. He has emerged as a trailblazer in real world Blockchain applications and the sustainability ecosystem. With nearly 20 years' experience as an IT Executive in several Fortune 500 corporations, including as CIO of Louis Vuitton, Sunny brings a wealth of knowledge in information systems technology strategy and business management. Through VeBetter.com, an ecosystem of apps that has driven over 20M tokenised actions since 2024, Sunny’s goal is to drive sustainable actions by unlocking the value of collective actions, accelerated by ‘X to Earn’ economics and the powerful features of the VeChain Blockchain. He is supported by VeChain’s official advisors, Sir. Konstantin Novoselov and Dana White.
