Simone Berry is the Founder and CEO of PlayNet, the AI-powered measurement and attribution infrastructure for interactive entertainment. Named one of Vogue Business’ 100 Innovators in Tech, she founded PlayNet to help brands, agencies, and studios understand what interactive engagement actually drives. PlayNet’s integration with Sui powers onchain rewards and identity behind the scenes, without adding friction for users. Berry’s work across L’Oréal, NYX Cosmetics, Alo Yoga, Walmart, and Publicis Play helped shape the insight behind the company. Earlier in her career, she helped scale celebrity-led global fashion brands to more than $500 million in revenue. She has spoken at Davos, Cannes Lions, SXSW, and Web Summit.
