Natasha leads Intuit Credit Karma's marketing strategies and initiatives, overseeing all aspects of the marketing organization including brand and creative strategy, martech, advertising campaigns, comms, social and events, and member acquisition and retention across priority channels and verticals. Natasha is a growth architect, integrating brand strategy with business initiatives to deliver a profitable impact. Before joining Credit Karma, she was the CMO at Flexible Finance, a company giving renters the flexibility to pay rent on their own schedules. Before that, she led marketing efforts for small businesses as Director, Head of Marketing, SMB at Meta, served as Head of Marketing for Amazon Prime, where she created the brand strategy, set up the marketing function, and drove double-digit member growth. Natasha also spent over a decade at Nestle leading the marketing for the Confections business.
