Lauren Roth is the founder of IRIS CI, building on a single question: how do we lower the activation energy for people building the future they want to live in? Her thesis is that you do it by finding the right people to build that future with. Instead of digital proxy data, IRIS captures the highest intentionality signal available: how people respond to art in the real world. What moves you reveals who you are. Who you are reveals who you belong with. That is the data layer she is building.
IRIS is a taste intelligence platform and curation marketplace built on self-sovereign data. Users build a verified taste graph from real-world art encounters, one they own and control. Human curators and AI agents compete to make the most aligned matches across art, communities, and experiences. The highest intentionality dataset, queryable without exposure.
