Ian McAfee is the CEO and Founder of Shift Markets, a leading provider of digital asset infrastructure for brokerages, fintechs, and exchanges worldwide. With over 15 years of experience at the intersection of FX and crypto markets, Ian has launched more than 150 exchanges and brokerages across five continents. Under his leadership, Shift Markets has built enterprise-grade exchange technology, crypto derivatives platforms, and payment solutions that power some of the most innovative financial institutions globally. Ian brings a unique perspective on how traditional finance and digital assets are converging, and what it takes to successfully commercialize crypto in highly regulated, competitive markets.